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Publicado el dia:

July 27, 2020

Publicado por:

elBarbon

País

Argentina

TAGS

La máquina de la amistad

Creativa campaña de Coca-Cola

coca cola dia de la amistad

Genial campaña para Coca Cola en Argentina implementada por Ogilvy and Mather para celebrar el día de la amistad, estaría bueno que subieran algunos videos a la web, me declaro fan!

Ogilvy created the “Machine of Friendship” for his client Coca-Cola on the occasion of Friendship Day. This novel action made hundreds of friends help each other to get two bottles of Coca -Cola at the price of one. The challenge was simple: had to put the coins in this unique and extremely high “Maquina de la Amistad” three feet in height and well get 2×1. The height of the machine made it only possible to reach the goal with help from a friend. A fun way to celebrate friendship by sharing two Coca-Cola. “Being of Friendship” was held on July 20, International Day of the Friend, the Cinemark theater chain.

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